How marketing mix modelling can boost your sales and profitability
12 Apr 2024
How marketing mix modelling can boost your sales and profitability
12 Apr 2024
About the speaker
Key takeaways
MMM is an effective tool for boosting sales and profitability.
"Marketing Mix is a blend of human touch and AI machine learning. It's a mix of art and science."
Seasons, sales cycles and windows of media change can all have a big impression on MMM results.